Tonino Lamborghini Tiles & Style al CERSAIE 2016
The Tiles & Style line made by GS Luxury Group for Tonino Lamborghini consolidates its position in the international market through a partnership with the Bolivian Faboce and it aims to a significant growth in the next two years through the synergies achieved with the Tuscan company Formitalia, partners in the "Home" project.
Hall 20, stand A72-B71
Bologna, September 2016 – GS Luxury Group will present the “Tonino Lamborghini Tiles & Style” collections at 2016 edition of CERSAIE, the leading world show for Architectural Ceramic and Bathroom, held in Bologna from September 26 to 30. GS Luxury Group, based in Fiorano Modenese (Modena) in the famous Italian ceramic district, is a company owned by Italian entrepreneurs of the ceramic industry and an investment fund. Specialized in the production of high-end tiles, since 2014 GS Luxury Group has been manufacturing and distributing floor tiles with ‘Tonino Lamborghini Tiles & Style’ brand and has launched important international business projects.
The first is the Tonino Lamborghini Home project, realized together with Formitalia Luxury Group, a Tuscan company that since 2005 has been working with the Italian Bull brand manufacturing prestigious collections of furnishings for home, office and contract called Tonino Lamborghini Casa. Starting from the 2015 CERSAIE edition, the Home projects represents a comprehensive total living system, which includes both furniture and tiles for prestigious villas in the most exclusive locations and the realization of interiors for luxury apartment and hotels around the world.
Exclusive projects, tailor-made on the needs of a demanding clientele but always respecting the brand identity. Colors and materials are carefully selected to tell the dedicated public Tonino Lamborghini brand’s real passion for cars and mechanics through exclusive and custom-made interior design solutions. Art, design and architectural paradigms are the key elements of the Tiles and Style ceramic collection made of porcelain and of other special materials: coming from the automotive sector, for example, like carbon fibers and steel, and high-class materials like hardwood, marble, stone, copper, gold. A formula launched one year ago which reaches its maximum expression at Cersaie 2016.
The second project aims at the internationalization of Tonino Lamborghini high-end floors manufacturing thanks to the partnership between GS Luxury Group and the Bolivian FABOCE. Faboce has recently started the production of Tonino Lamborghini ceramics according to qualitative protocols that meet both Italian standards and ISO production rules. They will distribute in the most important markets of the Latin American, like Chile, Argentina, Peru, Paraguay, Uruguay, Venezuela and Bolivia.
With this project, GS Luxury Group provides leading partners in emerging countries the company's own expertise based on over 50 years of activities in the field of ceramics. Combining two leading companies’ skills, GS Luxury Group shows that it is possible to relocate a high quality made in Italy product, as the Tonino Lamborghini tiles, maintaining the identity and values of the brand. GS Luxury Group uses for the first time in the ceramic industry a format already widely used by automotive, electronics or fashion companies: by collaborating with a local consolidated production company with a logistics site, it is able to overcome obstacles such as customs barriers, costs and delivery times. A transnational project that, in a first phase, will foresee the opening and consolidation of the Bolivian market, then the ones of Chile, Argentina, Colombia and Uruguay
CFO of GS Luxury Group, Tommaso Pozzi, has announced: “For the development of our products we usually look for partners who can be competitive not only in their core markets, but also in the international one. Partners with specific expertise and solid values that can deliver high-quality products. For this, we have chosen Formitalia for the collaboration in the Tonino Lamborghini Home line and Faboce as our company of reference in the ceramic Bolivian market for the exclusive Tile & Style line”.
Tonino Lamborghini, President of the homonymous firm, has added: “My Company was born from an important family history. Not surprisingly, both for the Home and for the South American internationalization project there are 4 families working together. Lamborghini, Auzza, Pozzi-Gambarelli, Overi: they are all family examples of strength, tenacity, commitment, innovativeness. Over the years we have all been able to create successful business cases while remaining faithful to our family values.”